Our history

Book publication

2023

In addition to therapists and doctors, more and more drugstores and pharmacies are becoming aware of kingnature. Mozzy Stop, the natural lotion against insects and ticks, the Calcium Shot and Zink Vida complete the range. Dr. med. Heinz Lüscher publishes his first book under the title “Medizin-Reformator”. The EHC Biel makes it to the play-off final in the National League with kingnature power. The boom in Asia continues – the Swiss vital substances are now also available in Singapore.

Recovery Box

2022

Together with Prof. Dr. Stefan Hockertz, kingnature is developing the Recovery Box to provide holistic support for people after the pandemic. In training courses, seminars and webinars, we are constantly sharing our knowledge and experience in orthomolecular therapy with those who are interested. Omega 3 Vegan, Boswellia Vida and Q10 Strong are the latest additions to the range.

Anniversary year

2021

The owner-managed company now employs 43 people in Switzerland. An additional 27 people work for kingnature abroad. The Clear Skin Gel, Artemisia and Vitality Shot are launched. The range now includes over 60 scientifically tested, plant-based vital substances. Brugg becomes another Wise Medicine location.

Start with Wise Medicine

2020

Kingnature opens Wise Medicine, its first holistic medical practice, in Winterthur. Despite the coronavirus, kingnature continues to grow in 2020. Reishi Vida, Voluntastrols and Vitamin D3 Baby are launched. Kingnature Holland is founded.

HIGH-TECH products

2019

A vitality test with product recommendations is now available on kingnature.ch. Omega-3 Vida, Neovital, Oregano Vida and Eisen Vida are launched. The Fleximove joint oil is now on sale. Artemisia is now also available as a refill pack for herbal pillows.

on Chinese state television

2018

The product range is complemented by Vitamin K2 Vida, Magnesium Vida, Relax Vida, Canna Vida (CBD oil drops) and the Pollen Shot. A high-quality OPC 24 hand lotion is now also available. Bio Matcha powder from Japan is added to the range. Kingnature opens a branch in the USA and is mentioned on Chinese state television (CCTV).

OPC 24 day and night creams

2017

The EM Multi ferment and Immuno Vida are new high-tech products in the kingnature range. MSM Vida, NADH Vida, Probiotic Vida and Vitamin D3 Vida are now on sale. The OPC 24 day and night creams are available. Moringa is also available as a leaf powder. Kingnature is establishing a foothold in the UK and South Africa.

Factory outlet in Wädenswil

2016

The factory outlet in Wädenswil is opened. With CBD 10 Vida and Mysterio Vida, kingnature’s first CBD product is launched on the market. Amino Vida is also now available. kingnature Germany and China are founded. In China, this is celebrated with participation in a trade show.

NHL-Power

2015

The first top athletes, such as the Swiss NHL stars Roman Josi and Mark Streit, are putting their trust in our vital substances. kingnature moves to Wädenswil. Start of cooperation with wholesalers in Germany. Coffea Vida, Pollen Vida and Krill Vida are added to the range, which now comprises a total of 25 products.

Natural cosmetics

2014

Official launch of natural cosmetics: the first day and night cream and the aronia hand cream are launched. The aronia shot, salvestrol vida and Q10 vida are added to the range. Kingnature works with the first wholesalers in Switzerland and is mentioned on Swiss television (SRF) for the first time.

Aronia chocolate

2013

Moringa Vida, Morus Vida, emu oil and artemisia cream complete the product range. With the addition of Aronia chocolate, Switzerland’s healthiest chocolate is now available for purchase. A total of 10 kingnature products are now on offer.

Cultivation on Swiss farms

2012

Caye Vida and Kurkuma Vida are launched on the market. Initially, production takes place in a small commercial space in Au near Wädenswil on Lake Zurich. In addition to chokeberry, Swiss farmers now also grow artemisia and cayenne.

Year of foundation

2011

Kingnature is founded by Raffaele Carmine, Dr. med. Heinz Lüscher and Bruno Bayer. The first product is made from aronia berries, which are grown in Switzerland, followed by artemisia powder in capsules.

From the beginnings of kingnature

As a GP and conventional medical practitioner, Dr. Heinz Lüscher was increasingly frustrated by the fact that he was hardly able to offer patients with chronic illnesses any meaningful therapies. The conventional, mainly drug-based treatment methods were unsatisfactory, as they either had severe side effects or were simply ineffective. In his search for a better and more holistic form of medicine, Dr. Lüscher came across the field of vital substance medicine. He began to examine the old traditions of natural healing with modern scientific methods. In a self-study that lasted several years and has continued ever since, he developed into a specialist in orthomolecular medicine and discovered several active substances with incredible healing potential, especially in the area of chronic illnesses. However, he lacked a suitable manufacturer for administering these to his patients. His search for companies that could produce products with these active ingredients at a reasonable price and in a certain quality turned out to be hopeless.

It was at this time that he met Raffaele Carmine. Having grown up in the banking world, Carmine had experience in founding and managing companies and was in the process of setting up his own business with various companies. A few years ago, he was diagnosed with chronic bronchitis and told that it could only be treated with medication and that he would have to take these medications for the rest of his life. Since this was not an option for him, he looked for alternative therapies and experienced a complete recovery after a naturopathic treatment in a short time. This also sparked his interest in herbal medicine and vital substances.

Bruno Bayer, the third member of the team, had been thinking about how the healthcare system could be revolutionized for some time during his work as a development aid worker, school founder and “personal coach for leaders”. At a seminar in South Africa, a former pharmacist spoke about his experiences with vital substances and explained their effects. On this trip, Bruno Bayer decided that he would work on this topic as soon as he was back in Switzerland. His long-standing friendship with Heinz Lüscher, as well as his collaboration with Raffaele Carmine on other projects, were decisive factors in the decision of the three founders to set up a Swiss production company that would manufacture the products so urgently needed by Dr. Lüscher’s patients in the desired quality. The vision was clear from the outset: to make the treasures hidden in creation available in the best quality and to distribute them worldwide. For sustainable good health and for the benefit of mankind.

This is how kingnature was founded in 2011, initially as a limited liability company and since 2016 as a public limited company. From the outset, the company has focused on people’s health. As a result, kingnature also manufactures products that are not economically attractive but have a good therapeutic success. The owner-managed company develops and produces dietary supplements, functional foods and cosmetics, and places great emphasis on natural cultivation and the gentle processing of scientifically tested vital substances. The company was set up in such a way that it does not enrich the owners, but passes on the vision for many generations. This is to the benefit of all employees and customers.

From the initial idea to the development and research of new products, to approval, production and distribution, kingnature is responsible for all the essential steps itself and can therefore guarantee a high level of product quality. All products are tested for effectiveness and specifically for absorption during development. To do this, we maintain close contacts with doctors, universities and partner networks in Switzerland and abroad. Kingnature is completely independent of external investors and finances its growth from its own resources. Customers are very important to us. That is why we set high standards for product quality, advice, service and customer friendliness. The company has two locations in Switzerland (headquarters and production) and is internationally active with branches in the EU (based in the Netherlands), the UK, the USA, South Africa, the United Arab Emirates, China, Hong Kong, Singapore, Malaysia and Hong Kong.